5610867: C21_Digital Markets (VT IME) - Exercise

back to overview
Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:49.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)


    • are able to describe fundamental concepts of digital markets
    • can describe the impact of digitization on business models, value creation, organizations and society
    • understand platform ecosystems and their dynamics
    • can describe the role of IT in the development of platform based ecosystems
    • can make predictions of future developments of digital businesses & platforms
    • provide proper argumentation for the solution path chosen in the assignment
    • are able to apply methods and models in relation to digitization to contemporary problems
    • are able to analyze and evaluate platform based business models
    • solve different assignments with relation to the the methods learnt
    • evaluate the developed solutions regarding its applicability and its reasonableness
    • work together to solve the assignments, communicate with each other and give support
    • evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
    • support other team members while presenting the results
    • tolerate different opinions and working styles
    • participate self-initiated and act on one's own responsibility
    • recapitulate the contents of lectures, exercises and cases in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study
    • identify their own strengths and weaknesses


Required Reading:

  • Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
  • Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Exam Modalities

  • exercises 60%
  • essay 40%


20.09.202315:00 - 16:30H2
04.10.202315:00 - 16:30H2
18.10.202315:00 - 16:30H2
15.11.202315:00 - 16:30H2
06.12.202315:00 - 16:30H2
13.12.202315:00 - 16:30H2
20.12.202315:00 - 16:30H2


  • PWW-BA-21_Digital Markets (VT IME) - Exercise (WS 23/24, bewertet)