5610868: C21_Digital Markets (VT IME) - Lecture

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Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:42.0 L / 31.5 h
Self-directed study time:88.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)


    • are able to describe fundamental concepts of digital markets
    • can describe the impact of digitization on business models, value creation, organizations and society
    • understand platform ecosystems and their dynamics
    • can describe the role of IT in the development of platform based ecosystems
    • are able to apply methods and models in relation to digitization to contemporary problems
    • are able to analyze and evaluate platform based business models
    • tolerate different opinions and working styles
    • participate self-initiated and act on one's own responsibility
    • recapitulate the contents of lectures, exercises and cases in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study
    • identify their own strengths and weaknesses


  • Choudary, Sangeet Paul (2015): Platform Scale. How an emerging business model helps startups build large empires with minimum investment, Platform Thinking Labs.

  • Parker, Geoffrey; van Alstyne, Marshall W.; Choudary, SangeetPaul (2016): Platform Revolution. How Networked Markets are Transforming the Economy-and How to Make Them Work for You, Norton & Company

Exam Modalities

  • Final Exam


20.09.202309:15 - 11:30H2
20.09.202312:30 - 14:45H2
04.10.202309:15 - 11:30H2
04.10.202312:30 - 14:45H2
18.10.202309:15 - 11:30H2
18.10.202312:30 - 14:45H2
15.11.202309:15 - 11:30H2
15.11.202312:30 - 14:45H2
06.12.202309:15 - 11:30H2
06.12.202312:30 - 14:45H2
13.12.202309:15 - 11:30H2
13.12.202312:30 - 14:45H2
20.12.202309:15 - 11:30H2
20.12.202312:30 - 14:45H2


  • PWW-BA-21_Digital Markets (VT IME) - VO (WS 23/24, bewertet)
  • PWW-BA-21_Digital Markets (VT IME) - VO (SS 24, bestätigt)