5109668: C19 Digital Business

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Semester:SS 21
Scheduled in semester:2
Semester Hours per Week / Contact Hours:24.0 L / 18.0 h
Self-directed study time:72.0 h

Module coordination/Lecturers


Master's degree programme in Information Systems (01.09.2019)


In Digital Business, students collaborate with small and medium-sized companies to develop new business models, open new markets, and innovate with existing products and services, so students learn to recognise, understand, develop, and exploit digital innovations. The course topics change from semester to semester, but the course usually addresses seven grand themes:

  • Designing digital business strategy
  • Digital entrepreneurship and intrapreneurship
  • Opportunity recognition
  • Business model innovation
  • Value creation and cocreation
  • Digital transformation
  • Project management

Learning Outcomes

After successful completion of the course, students will:

  • understand the complex nature of digitalisation in small and medium-sized enterprises as well as start-up ventures
  • understand the entrepreneurial aspects in digital business: from opportunity recognition to designing digital strategy and business model and convincing potential stakeholders
  • demonstrate readiness to innovate and to view an idea, a problem, or a solution from several different angles
  • be able to articulate their ideas clearly in an elevator pitch, in order to persuade potential collaborators and sponsors of the values of their ideas
  • be able to outline a project plan to implement their ideas and complete the project under time pressure
  • be able to collaborate in teams and with external partners
  • be able to develop feasible solutions to their identified issues and evaluate them using appropriate methods


Lectures Method

  • The course involves interactive seminars with workshops and regular presentations.
  • The faculty and a jury of representatives from regional companies evaluate the students’ solutions in terms of innovativeness and usefulness and provide them with feedback and advice.
  • The e-learning platform Moodle will be used throughout the course for the dissemination of course material and for information and discussion.

Admission Requirements

  • Basic knowledge of project management is required; though not mandatory, students should thus have attended the Innovation Lab course.


  • PWW-MA_Digital Business SE (SS 21, bewertet)