Digital Nudging — The Power of Defaults

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Type and Duration

FFF-Förderprojekt, June 2018 until December 2021 (finished)


Hilti Chair of Business Process Management

Main Research

Business Process Management

Field of Research

Digital Nudging


Many decisions are increasingly made in online contexts. It is therefore important to understand the impact of websites and their context on our decision-making behaviour. Even small modifications in websites can have a lasting influence on a decision. One of these modifications based on behavioral principles (also called "nudges") is the conscious setting of default values. Websites are increasingly using defaults, which often increase the likelihood that users will choose certain (preferred) options, such as subscribing to mailing lists.

Due to heuristics and biases, e.g. status quo bias, we tend to accept these defaults instead of actively rejecting them. However, the factors that lead to acceptance or rejection of defaults in online environments are not yet fully understood; in particular, the influence of mental effort and cognitive exhaustion is unclear. The aim of the project is to gain a deeper understanding of the (cognitive) factors that influence the acceptance or rejection of defaults.


  • Forschungsförderungsfonds der Universität Liechtenstein


  • Weinmann, M., Mishra, A., Kaiser, L., & vom Brocke, J. (2022). Attraction Effect in Crowd-funding: Evidence from Eight Studies. Information Systems Research (ISR).

  • Schneider, C., Weinmann, M., Mohr, P., & vom Brocke, J. (2021). When the stars shine too bright: Assessing the influence of dimensional ratings on overall product ratings. Management Science, 67(6). (ABDC_2019: A*; ABS_2021: 4*; VHB_3: A+; FT_50_2016: yes)

  • Simons, A., Kaiser, L. F., & vom Brocke, J. (2019). Enterprise crowdfunding: Foundations, applications, and research findings. Business & Information Systems Engineering, 61(1), 113-121. (ABDC_2019: A; ABS_2021: 2; VHB_3: B)

  • Franzoi, S., & vom Brocke, J. (2022). Sustainability by Default? Nudging Carbon Offsetting Behavior in E-Commerce. Paper presented at the 30th European Conference on Information Systems (ECIS), Timisoara, Romania. (VHB_3: B)

  • Weinmann, M., Tietz, M., Kaiser, L. F., & Simons, A. (2018). The Attraction Effect in Reward-Based Crowdfunding. Presented at the 29th Workshop on Information Systems and Economics (WISE 2018), San Francisco, CA.

  • Weinmann, M., Schneider, C., Székely, N., & vom Brocke, J. (2018). Digitally Nudged: How Websites Influence Donation Behavior. Presented at the The 48th Annual Meeting of The Society for Computers in Psychology, New Orleans, Louisiana, USA.

  • Weinmann, M., Schneider, C., Székely, N., & vom Brocke, J. (2018). Digitally Nudged: How Websites Influence Donation Behavior. Presented at the 28th Workshop on Information Technology and Systems (WITS 2018), Santa Clara, California, USA.