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User Modeling of Online Consumers: Between-Gender Differences in Click Path Data

Reference

Weinmann, M., Schneider, C., & Robra-Bissantz, S. (2013). User Modeling of Online Consumers: Between-Gender Differences in Click Path Data. Paper presented at the 21st European Conference on Information Systems (ECIS 2013), Utrecht, Netherlands. (VHB: B)

Publication type

Refereed Conference Paper

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management