Consumers' Meaning Structures and Their Information Value for Marketing-Mix Standardization: An Application of Means-End Theory in the European Convenience Food Sector

Reference

Antretter, C., & Vallaster, C. (1999). Consumers' Meaning Structures and Their Information Value for Marketing-Mix Standardization: An Application of Means-End Theory in the European Convenience Food Sector. Journal of International Marketing and Exporting, 4(2), 93 - 103. (ABDC_2022: C)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Chair in International Management