Consumers' Meaning Structures and Their Information Value for Marketing-Mix Standardization: An Application of Means-End Theory in the European Convenience Food Sector

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Reference

Antretter, C., & Vallaster, C. (1999). Consumers' Meaning Structures and Their Information Value for Marketing-Mix Standardization: An Application of Means-End Theory in the European Convenience Food Sector. Journal of International Marketing and Exporting, 4(2), 93 - 103. (ABDC_2016: C; ABDC_2019: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Chair in International Management