Driving Retail Innovation

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vom Brocke, J., Debortoli, S., Müller, O., & Uhl, A. (2014). Driving Retail Innovation. 360° - The Business Transformation Journal, 4(9), 44-53.

Publication type

Article in Scientific Journal


While many studies on retail innovation analyze the adoption and diffusion of new technologies, there has been no detailed study on the required skillset for driving innovation. Therefore, we would like to determine which are the digital capabilities required for innovation in the retail sector. Using automated latent semantic analysis on 1,087 job advertisements, we identify the contemporary technological trends and required skills associated with innovative business transformations. Our empirical investigation reveals a high level of demand for managerial competence, intensive domain knowledge, and technical skills related to cloud solutions, mobile applications, and business intelligence systems. Based on our findings, we draw conclusions concerning which technologies will be the drivers for future retail innovation.


Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management