Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program

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Reference

Kamm, M., Kucklick, J., Schneider, J., & vom Brocke, J. (2021). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program. Information Systems Management, 38(4), 270-286. (ABDC_2016: B; ABDC_2019: B; ABS_2018: 2; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Hilti Chair of Business Process Management

DOI

http://dx.doi.org/doi.org/10.1080/10580530.2020.1855486