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Applied Behavioral Change Interventions in Crowdfunding

Type and Duration

Preproposal PhD-Thesis, since February 2016

Coordinator

Hilti Chair of Business Process Management

Main Research

Business Process Management

Field of Research

Process Management

Description

Reward-based crowdfunding initiatives offer backers non-financial rewards in return for their pledges, typically the chance to pre-purchase products or any other product-related incentives. Better rewards cost more, so the more backers choose high-priced rewards, the easier it gets for the project initiators to reach their intended funding targets. The PhD dissertation is intended to explain how backers' decisions can be influenced applying behavioral change interventions by conducting online experiments to test the possibility of selected interventions in reward-based crowdfunding. Against this background, a webpage based on Kickstarter.com will be designed and used for research issues. If successful, this study will have important practical and theoretical implications for the design of crowdfunding systems from a behavioral science perspective.

Keywords

Crowdfunding, Behavioural Finance, design principles, Choice architecture, Dual Process Theory, Experimental Research