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Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Reference

Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., Weddeling, M., Knackstedt, R., & Steiner, M. (2010). Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electronic Markets, 20(2), 131-146. (ABDC: A; ABS: 2; ISI: 2.121; VHB: B)

Publication type

Refereed Journal Article

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management