Semester:SS 23
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:78.5 h
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:78.5 h
Module coordination/Lecturers
- Prof. Dr. Leo Brecht
(Modulleitung)
- Dr. Niklas Maximilian Bayrle-Kelso
(Interner Dozent)
- Marie Scheuffele, MSc
(E-Learning Admin)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Bachelor's degree programme in Business Administration (01.09.2021)
Description
The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics
- from strategy to product
- identification of customer needs
- ideation
- product development
- prototyping
- marketing
Qualifications
Lectures Method
Case based product/service design
Exam Modalities
- term paper
- presentation
Dates
Datum | Zeit | Raum |
14.02.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
28.02.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
07.03.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
14.03.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
04.04.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
02.05.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
16.05.2023 | 13:15 - 14:45 | H7 (Fabrikweg) |
Exams
- PWW-BA-12_Product Design - UE1 (SS 23, in Bewertung)