- Research Assistant / PhD Student
- Technology & Innovation
- Schedule for WS 23/24
- C21_Introduction to Business Administration - Exercise (Exercise) Brecht
- C21_Introduction to Business Administration - Exercise (Exercise) Brecht
- C21_Introduction to Business Administration - Exercise (Exercise) Brecht
- C21_Introduction to Business Administration - Lecture (Lecture) Brecht, Schenk, Angerer
- Research Methods 1 (Seminar) Fitz, Brecht
- Strategic and Technology Foresight in Product Lifecycle Management - With a holistic approach to trend analysis towards the lifecycle-encompassing foresight process
- PhD-Thesis, since October 2023
Discontinuities in the market create space for new disruptive business opportunities. A promising approach for companies to proactively identify and seize future competitive advantages is Data Driven ... more ...
- Foresight for a (product) lifetime: developing a lifecycle- encompassing foresight process
- FFF-Förderprojekt, June 2023 until April 2023
Dealing with discontinuities in the market, changing competitive advantages, and existing information uncertainties in decision-making processes are daily challenges for companies around the world. ... more ...
Scheuffele, M., Bayrle-Kelso, N., & Brecht, L. (2024). Data-driven foresight in life cycle management: an interview study. In D. Schallmo, A. Baiyere, F. Gersten, C. A. Foss Rosenstand & C. A. Williams (Eds.), Digital Disruption and Transformation - Case Studies, Approaches, and Tools (1 ed., pp. 131-151). Cham: Springer Cham.
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Scheuffele, M., Fetkenheuer, N., & Brecht, L. (2024). An Attempt at Data-Driven Validation of Early-Stage Technology Trends. Paper presented at the ISPIM Connects Porto Alegre - Social Innovation and Impact in the Global South, Porto Alegre, Brasil.
moreScheuffele, M., Bayrle-Kelso, N., & Brecht, L. (2023). Foresight for a product lifetime: developing a lifecycle-encompassing foresight process. Paper presented at the XXXIV ISPIM Innovation Conference, Ljubljana, Slovenia.
moreScheuffele, M., Bayrle-Kelso, N., & Brecht, L. (2022). Data-Driven Foresight in Life Cycle Management: An interview study. Paper presented at the ISPIM Connects Athens, Athens, Greece.
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