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Marie Scheuffele, MSc

Research Assistant / PhD Student
Technology & Innovation
Strategic and Technology Foresight in Product Lifecycle Management - With a holistic approach to trend analysis towards the lifecycle-encompassing foresight process
PhD-Thesis, since October 2023

Discontinuities in the market create space for new disruptive business opportunities. A promising approach for companies to proactively identify and seize future competitive advantages is Data Driven ... more ...

Foresight for a (product) lifetime: developing a lifecycle- encompassing foresight process
FFF-Förderprojekt, June 2023 until April 2023

Dealing with discontinuities in the market, changing competitive advantages, and existing information uncertainties in decision-making processes are daily challenges for companies around the world. ... more ...