3506653: International Management - Lecture

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Semester:SS 13
Scheduled in semester:4
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)


Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, international human resource management, international marketing, organizational structures, and the leadership and management of international companies.


    • Learn the most important instruments or approaches in the field of international management.
    • Understand and apply the learned instruments or approaches in various situations.
    • Tolerance, empathy, active listening, team skills, curiosity
    • Personal initiative, curiosity, reflection

Lectures Method

Lecture with interactive elements


Cavusgil, S. T., Knight, G., & Riesenberger, J. (2013). A Framework of International Business. Upper Saddle River (NJ): Pearson.


21.02.201308:15 - 10:45S1
28.02.201308:15 - 10:45S1
07.03.201308:15 - 10:45S1
14.03.201308:15 - 10:45S1
21.03.201308:15 - 10:45S1
28.03.201308:15 - 10:45S1
11.04.201308:15 - 10:45S1
18.04.201308:15 - 10:45S1
25.04.201308:15 - 10:45S1
02.05.201308:15 - 10:45S1
16.05.201308:15 - 10:45S1
23.05.201308:15 - 10:45S1


  • PWW-BA-12_International Management - VO (SS 13, bewertet)
  • PWW-BA-12_International Management - VO (WS 13/14, bewertet)