4206683: International Marketing - Exercise course

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Semester:WS 16/17
Type:Exercise
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Discussion of current international marketing topics as well as fields of study

Qualifications

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literature

Implementation of recent literature from the international marketing area

Exam Modalities

  • paper
  • presentation

Dates

DatumZeitRaum
20.09.201608:15 - 09:45H2
04.10.201608:15 - 09:45H2
18.10.201608:15 - 09:45H2
25.10.201608:15 - 09:45H2
15.11.201608:15 - 09:45H2
29.11.201608:15 - 09:45H2
13.12.201608:15 - 09:45H2

Exams

  • PWW-BA-12_International Marketing - UE1 (WS 16/17, in Bewertung)