5610891: C21_E-Commerce (VT IMIT) - Seminar

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Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:39.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


Case Studies in the field of E-Business / E-Commerce


    • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
    • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
    • solve different assignments with relation to the case study by using the methods learnt.
    • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
    • develop new E-commerce solutions and approaches for the case studies used.
    • evaluate the developed solutions regarding its advantages and sustainability.
    • listen to the lecturer and their colleagues.
    • work together to solve the assignments of the case study, communicate with each other and give support.
    • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
    • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
    • repeat the contents of lectures, exercises and case studies in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
    • identify their own strengths and weaknesses
    • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
    • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics

Lectures Method

Interactive Exercise, students present their solutions during the course.


Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.

Exam Modalities

  • Seminar Paper 70%
  • Presentation 30%


19.09.202310:00 - 13:00S2
03.10.202310:00 - 13:00S2
17.10.202310:00 - 13:00S2
31.10.202310:00 - 13:00Virtueller Raum
14.11.202310:00 - 13:00S2
28.11.202310:00 - 13:00S2
12.12.202310:00 - 13:00S2


  • PWW-BA-21_E-Commerce (VT IMIT) - Seminar (WS 23/24, bewertet)