5610892: C21_E-Commerce (VT IMIT) - Lecture

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Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:99.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


  • Fundamentals of online trading (esp. e-commerce)
  • Economical, legal and ethical aspects of e-commerce
  • Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
  • Architectures and functionalities (especially marketing, security and payment systems)
  • Technologies (intranet, extranets, web shops, collaboration systems and social media,
  • E-government
  • Case study


    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
    • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics


Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.

Exam Modalities

  • Final Exam


12.09.202310:00 - 13:00abgesagt/cancelled
26.09.202310:00 - 13:00H7 (Fabrikweg)
10.10.202310:00 - 13:00S2
24.10.202310:00 - 13:00S2
07.11.202310:00 - 13:00S2
21.11.202310:00 - 13:00S2
05.12.202310:00 - 13:00S2
19.12.202310:00 - 13:00S2


  • PWW-BA-21_E-Commerce (VT IMIT) - VO (WS 23/24, bewertet)
  • PWW-BA-21_E-Commerce (VT IMIT) - VO (SS 24, bestätigt)