Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

Reference

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.. Paper presented at the FH Science Day Proceedings.

Publication Type

Paper in Conference Proceedings

Staff Members

Prof. Dr. Marco Furtner MBA

Professor - Entrepreneurship and Leadership Vice Dean - Liechtenstein Business School Academic Director MSc EIL - Liechtenstein Business School

Participating Institutions

Institute for Entrepreneurship Chair of Entrepreneurship and Leadership