Managing Product Variety Decisions for Sustainable Profitability in B2B Industries

Reference

Kufffer, F., & Brecht, L. (2012). Managing Product Variety Decisions for Sustainable Profitability in B2B Industries. Journal of Technology Marketing, 287-305.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Leo Brecht

Professor - Technology and Innovation Academic Director MBA in Technology & Innovation - Technology and Innovation

Participating Institutions

Institute for Entrepreneurship Chair of Entrepreneurship and Technology

DOI

https://dx.doi.org/10.1504/ijtmkt.2012.048125

Original Source