Knowledge Marketing in MNEs: A Best Practice Example

Reference

Diehr, G., & Güldenberg, S. (2015). Knowledge Marketing in MNEs: A Best Practice Example. Paper presented at the International Forum on Knowledge Assets Dynamics (IFKAD), Bari, Italy.

Publication Type

Paper in Conference Proceedings

Staff Members

PD Dr. habil. Stefan Güldenberg

Dr. rer. oec. Gregor Diehr

Participating Institutions

Institute for Entrepreneurship Chair in International Management

Research

International knowledge marketing - the commercialization of knowledge based resources with the support of reputation

PhD-Thesis

September 2009 until September 2015 (finished)

The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... More