The role of personality in advertising perception: An eye-tracking study

Reference

Nitzschner, M. M., Nagler, U. K., Rauthmann, J. F., Steger, A., & Furtner, M. (2015). The role of personality in advertising perception: An eye-tracking study. Psychologie des Alltagshandelns / Psychology of Everyday Activity, 8(1), 10-17.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Marco Furtner MBA

Professor - Entrepreneurship and Leadership Vice Dean - Liechtenstein Business School Academic Director MSc EIL - Liechtenstein Business School

Participating Institutions

Institute for Entrepreneurship Chair of Entrepreneurship and Leadership

Original Source

Open Repository