Skip to Main Content

Antecedents of International Opportunity Recognition in Born Global Firms

Reference

Kraus, S., Niemand, T., Angelsberger, M., Mas-Tur, A., & Roig-Tierno, N. (2017). Antecedents of International Opportunity Recognition in Born Global Firms. Journal of Promotion Management, 23(3), 386-406.

Publication Type

Article in Scientific Journal

Staff Members

Employee
Prof. Dr. Dr. Sascha Kraus
Employee
Jun.-Prof. Dr. Thomas Niemand