Technologies that support marketing and market development in SMEs – Evidence from social networks

Reference

Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs – Evidence from social networks. Journal of Small Business Management, 55(2), 270-302.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Dr. Sascha Kraus

Prof. Dr. Fabian Eggers

Jun.-Prof. Dr. Thomas Niemand

Participating Institutions

Chair of Strategic Management and Entrepreneurship Chair of Entrepreneurship and Leadership

DOI

https://dx.doi.org/10.1111/jsbm.12313

Original Source