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Customer Education. Möglichkeiten und Grenzen im Marketing Management

Reference

Schönitz, M.-S., Stolz-Römmermann, J., & Siems, F. (2020). Customer Education. Möglichkeiten und Grenzen im Marketing Management. Marketing Review St. Gallen, 37(2), 18-27.

Publication Type

Article in Scientific Journal

Staff Members

Employee
Prof. Dr. Florian Siems

Participating Institutions