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Data-Driven, Data-Informed, Data-Augmented: How Ubisoft's Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

Reference

Werder, K., Seidel, S., Recker, J., Berente, N., Gibbs, J., Abboud, N., & Benzeghadi, Y. (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft's Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review, 62(3).

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Stefan Seidel
Employee
Prof. Dr. Jan Christof Recker
Employee
Prof. Dr. Nicholas Berente