Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Reference

Khajeheian, D., & Ebrahimi, P. (2021). Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty. European Journal of International Management, 16(3).

Publication Type

Article in Scientific Journal

Staff Members

Dr. Pejman Ebrahimi

Postdoc - Artificial Intelligence and Data Science

Participating Institutions

Liechtenstein Business School Artificial Intelligence and Data Science

DOI

https://dx.doi.org/10.1504/ejim.2021.117524