FU_Professional Crisis Communication — University of Liechtenstein

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Semester:SS 23

Type:Seminar

Language:English

ECTS-Credits:3.0

Semester Hours per Week / Contact Hours:30.0 L / 22.5 h

Self-directed study time:67.5 h

Module coordination/Lecturers

Claudia Schanza, MA (Externer Dozent)

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)
Cross faculty elective subjects (01.09.2014)
Master's degree programme in Information Systems (01.09.2015)
Master's degree programme in Finance (01.09.2015)
Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)
Bachelor's degree programme in Business Administration (01.09.2021)

Modules

FU_Professional Crisis Communication

Description

Sexual harassment, salmonella in lasagne, a pandemic, a corrupt boss, high inflation or a war in Europe: there are many crises that can only be overcome by professional communication. This module includes: Communications support before, during and after any crisis ; Preventive procedures and strategies for organisations, corporations, and authorities.

In preparation for this module, you are looking for a crisis that has hit the public eye. For example, it may be a company, an organisation, a prominent person, or a product. Analyze the presence in the media and whether in your opinion good crisis communication has been provided. Presentation on the first day of attendance, printout of the presentation to Claudia Schanza. The result flows into the marks.

Lecture Goals

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Learning Outcomes

Qualifications

Lectures Method

workshops

Literature

Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236

Exam Modalities

Grading

A: presentation of case (20%)
B: presentation of portfolio (80%)

80% of presence is mandatory

Assessment