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Dr. rer. oec. Maria Fay

On the relationship between advanced analytics and business value
PhD-Thesis, September 2015 until August 2018 (finished)

The emergence of big data has stimulated large investments into advanced analytics solutions while companies are still striving to determine whether those investments generate measurable business ... more ...

  • Müller, O., Fay, M., & vom Brocke, J. (2018). The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristics. Journal of Management Information Systems, 35(2), 488-509. (ABDC_2022: A*; ABS_2021: 4; VHB_3: A; FT_50_2016: yes)

  • vom Brocke, J., Fay, M., Böhm, M., & Haltenhof, V. (2017). Creating a Market Analytics Tool That Marketers LOVE to Use - A Case of Digital Transformation at Beiersdorf. In G. Oswald & M. Kleinemeier (Eds.), Shaping the Digital Enterprise (pp. 197-217): Springer.

  • vom Brocke, J., Fay, M., Schmiedel, T., Petry, M., Krause, F., & Teinzer, T. (2017). A Journey of Digital Innovation and Transformation - The Case of Hilti. In G. Oswald & M. Kleinemeier (Eds.), Shaping the Digital Enterprise (pp. 237-251): Springer.

  • Fay, M., Müller, O., & vom Brocke, J. (2016). Disentangling the Relationship Between the Adoption of In-Memory Computing and Firm Performance. Paper presented at the 24th European Conference on Information Systems (ECIS 2016), Istanbul, Turkey. (VHB_3: B)