4509220: Research Methods I - IME - specialization Part

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Semester:SS 18
Scheduled in semester:4
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)


The context of social research methods (literature review, quantitative and qualitative research methods) relating to research projects in the areas of International Management and Entrepreneurship.


  • Appropriation of the most important research designs and instruments, i.e. approaches in the methodology area
  • Understand and implement the presented/taught instruments, i.e. approaches in various situations
  • Active listening, team capabilities, curiosity
  • Initiative, curiosity, reflection

Lectures Method

Lecture with interactive elements


  • Bryman, A. (2012) Social Research Methods, 4th ed., Oxford, Oxford University Press.
  • Saunders, M., Lewis, P. & Thornhill, A. (2009) Research Methods for Business Students, 5th ed., Harlow, Essex, Pearson.
  • Creswell, J. W. (2009) Research design: qualitative, quantitative, and mixed methods approaches, 3rd ed., Thousand Oaks, CA, Sage.
  • Yin, R. K. (2009) Case Study Research: Design and Methods, 4th ed. Thousand Oaks, CA, London, New Delhi, Sage.

Exam Modalities

  • written examination


20.02.201817:15 - 21:15H2
27.02.201817:15 - 21:15H2
06.03.201817:15 - 21:15H2
13.03.201817:15 - 21:15H2
20.03.201817:15 - 21:15H2


  • PWW-BA-12_Research Methods I - IME - Specialization - VO (SS 18, bewertet)
  • PWW-BA-12_HT_Research Methods I - IME - Specialization - VO (SS 18, bewertet)
  • PWW-BA-12_Research Methods I - IME - Specialization - VO (WS 18/19, bewertet)