4906653: International Management - Lecture

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Semester:SS 20
Scheduled in semester:4
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)


Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, international human resource management, international marketing, organizational structures and the leadership and management of international companies.


    • Learn the most important instruments or approaches in the field of international management.
    • Understand and apply the learned instruments or approaches in various situations.
    • Tolerance, empathy, active listening, team skills, curiosity
    • Personal initiative, curiosity, reflection

Lectures Method

Lecture with interactive elements


Cavusgil, S. T., Knight, G., & Riesenberger, J. R. (2019). International Business: The New Realities, Global Edition (5th ed.). Harlow, UK: Pearson Education.

Exam Modalities

  • written examination


18.02.202010:00 - 12:30H2
03.03.202010:00 - 12:30H2
10.03.202010:00 - 12:30H2
17.03.202010:00 - 12:30H2
24.03.202010:00 - 12:30H2
31.03.202010:00 - 12:30H2
07.04.202010:00 - 12:30H2
21.04.202010:00 - 12:30H2
28.04.202010:00 - 12:30H2
05.05.202010:00 - 12:30H2
29.05.202009:00 - 16:30H3


  • PWW-BA-12_International Management - VO (SS 20, bewertet)
  • PWW-BA-12_International Management - VO (WS 20/21, bewertet)