5306653: International Management - Lecture

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Semester:SS 22
Scheduled in semester:4
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)


Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, marketing in the global firm, international marketing, organizational structures and the leadership and management of international companies.


    • Learn the most important instruments or approaches in the field of international management.
    • Understand and apply the learned instruments or approaches in various situations.
    • Tolerance, empathy, active listening, team skills, curiosity
    • Personal initiative, curiosity, reflection

Lectures Method

Lecture with interactive elements


Cavusgil, S. T., Knight, G., & Riesenberger, J. R. (2020). International Business: The New Realities, Global Edition (5th ed.). Harlow, UK: Pearson Education.

Exam Modalities

  • written examination


15.02.202214:30 - 17:00H2
22.02.202214:30 - 17:00H2
08.03.202214:30 - 17:00H2
15.03.202214:30 - 17:00H2
22.03.202214:30 - 17:00H2
29.03.202214:30 - 17:00H2
12.04.202214:30 - 17:00H2
26.04.202214:30 - 17:00H2
03.05.202214:30 - 17:00H2
06.05.202209:00 - 16:30H3
17.05.202214:30 - 17:00H2


  • PWW-BA-12_International Management - VO (SS 22, bewertet)
  • PWW-BA-12_HT_International Management - VO (SS 22, bewertet)
  • PWW-BA-12_International Management - VO (WS 22/23, bestätigt)