Modules SS 2022

Basics and assignments of controlling (functions und roles of enterprises, concepts of leadership/corporate governance, enterprises as a complex system, control mechanism for enterprises), fundamentals of financial statement analysis, Du Pont ratio system of financial control, financial accounting as analysis and information instrument (flow statement, direct and indirect cash flow determination, cash flow statement, case studies), operative control by financial ratios (liquidity, stability, profitability), planning of capital requirements for a start-up planning, prospective control by financial ratios (planning instruments, assignments of operative planning, earnings plan/budgeted income and loss statement, financial budget, budgeted balance sheet), value based corporate management, cost planning und variance analysis.

Corporate Finance:

• Investment Decision Rules
• Capital Budgeting
• Capital Structure
• Financial Distress and Payout Policy
• Corporate Valuation
• Long-Term Financing
• Short-Term Financing

Decision Theory:

• Expected utility theory
• Mean-variance theory
• Prospect theory.
• Asymmetric information
• Market efficiency
• Behavioral Finance

Part Private Banking:

• Banking and financial intermediation
• Characteristics of selected asset classes
• Fundamentals of portfolio management and asset allocation
• The wealth management process
• Client goals and constraints

Part Law of Asset Management:

• Introduction to the Law of Asset Management
• Scope of Asset Management Law & Regulation
• Types of Regulation

Part Cross-Curricular Integration Course:

• Recognition and application of contents presented in the lectures, in particular through case studies which combine the economic and legal perspective.

Introduction (e.g., Data, Information and Knowledge; Tasks of Information Management); Information Economics; Managing Information Demands (e.g., Information Requirements Analysis; Information Overload) Managing Information Supply (e.g. Information Quality; Meta-Data Management); Information Management Systems (e.g., Databases, Data Warehousing; Data Mining); Managing Information and Communication Technology (e.g., Predicting ICT Trends and Developments); Information Management Case Studies

The course covers fundamental frameworks, models, and methods with regard to innovation. Topics include managing innovation within firms, process innovation, innovation decision-making, open innovation and technology transfer, and innovation culture. A real-life case which is set up in cooperation with a company partner serves to apply knowledge on innovation management in a practical project. The developed solution should be scientifically sound and applicable in practice.

Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, marketing in the global firm, organizational structures and the leadership and management of international companies.

Basics in cost accounting (functions und structure), theory of costs and structures of costs (classification by attribution to units of output, classification of costs by capacity volume variance, classification und valuation of activities), systems of cost accounting, full cost accounting, cost type accounting (functions and structure, schema for transition from expenses to costs), cost centre accounting (functions and determination of cost centres, expense distribution sheet clearing of primary or secondary costs centres, determination of overhead rates), product cost accounting (cost unit accounting as job costing, as process costing or as joint costing, cost unit period accounting), direct costing (high-low points method, cost splitting), cost accounting schema, direct costing (as unit costing versus as period costing), level-by-level covering of fixed costs, budgeted costs und activity costing, decision making, accounting ratios, transition to controlling.

The course is intended to familiarise the students with basic macroeconomic issues and laws. This involves describing overall economic developments and explaining certain economic relationships. An international comparison can highlight differences and similarities between the developments of economies. Furthermore, the students will be sensitized to current topics in economic policy, and a challenge is presented by the financial markets and economic crisis of 2008/2009 and its repercussions until the present time.

Im Rahmen eines Praktikums, welches mind. 300 Stunden dauert, wenden die Studierenden ihre BWL-Kenntnisse aus dem Studium an und reflektieren die Erfahrungen.

Im Rahmen einer initialen Praktikumsbeschreibung werden die Lernziele formuliert. Die Fähigkeit zum Transfer von Kompetenzen zwischen Studium und Praxis wird durch das Praktikum verbessert.

Introduction into methodology, the basics of research foundations, research philosophies and approaches, development and the implementation and analysis of research projects.

Formale und inhaltliche Aspekte der Erstellung eines Exposés für die Bachelor-Thesis

• Einführung in die sozialwissenschaftliche Forschung
• Arten von wissenschaftlicher Literatur
• Literatur- und Datenbankrecherche
• Qualitätsbeurteilung von wissenschaftlicher Literatur (z.B. anhand von Journal-Rankings)
• Strukturierte Literaturanalysen
• Hypothesenentwicklung
• Zitiervorschriften (Brush-Up)
• Literaturverwaltung
• Einführung in die empirische Sozialforschung
• Forschungsdesigns (anhand von Beispielen aller Vertiefungsrichtungen)

The module aims at understanding technology and innovation management in companies, answering questions such as the definition of innovation and how it can be promoted or the connection between strategy and innovation. In addition to inputs in general lecture style, the students will develop and prototype a product or service based on a given technology.

Further core topics include:
- Importance and impact of technology and innovation management on society and industry, as well as the importance of according strategies

- Industry dynamics of technological innovation (sources of innovation, types and patterns, standards and design dominance, timing

- Formulating of technological innovation strategy (definition of the organization's strategic direction, choosing innovation projects, collaboration strategies, protecting of innovation)

- Implementing technological innovation strategy (organization for innovation, managing the new product development process, managing the new product development teams, crafting a deployment strategy)