5511002: C21_Research Methods I (VT IME)

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Semester:SS 23
Scheduled in semester:4
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


The context of social research methods (literature review, quantitative and qualitative research methods) relating to research projects in the areas of International Management and Entrepreneurship.


    • know the most appropriate research designs and instruments, i.e. approaches in the methodology area
    • understand the relevant influencing factors of research decisions
    • learn how to plan and conduct literature analyses as well as empirical research (qualitative and quantitative analyses)
    • understand and implement the presented/taught instruments, i.e. approaches in various situations
    • summarize and evaluate various research approaches
    • can listen actively and are curious
    • understand different points of view of research designs (literature analysis, qualitative and quantitative methods)
    • learn to be initiative, curious and self-reflected
    • learn to appreciate and apply different methodological approaches


  • Bryman, A. (2015) Social Research Methods, 5th ed., Oxford, Oxford University Press.
  • Saunders, M., Lewis, P. & Thornhill, A. (2019) Research Methods for Business Students, 8th ed., Harlow, Essex, Pearson.
  • Creswell, J. W. (2018) Research design: qualitative, quantitative, and mixed methods approaches, 5th ed., Thousand Oaks, CA, Sage.
  • Yin, R. K. (2017) Case Study Research and Applications: Design and Methods, 6th ed. Thousand Oaks, CA, Sage.

Exam Modalities

  • Final Exam


14.02.202315:15 - 19:30H2
28.02.202315:15 - 19:30H2
07.03.202315:15 - 19:30H2
14.03.202315:15 - 19:30H2
21.03.202315:15 - 19:30H2


  • PWW-BA-21_Research Methods I - (IME) (SS 23, bewertet)
  • PWW-BA-21_HT_Research Methods I - (IME) (SS 23, bewertet)
  • PWW-BA-21_Research Methods I - VO - (IME) (WS 23/24, bewertet)