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Digital Markets (VT IME)

Digital Markets (VT IME)

Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Administration
Project Description
  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)
Learning Results
Students...
Learning Outcomes The students...
Professional Competence
  • are able to describe fundamental concepts of digital markets
  • can describe the impact of digitization on business models, value creation, organizations and society.
  • understand platform ecosystems and their dynamics
  • can describe the role of IT in the development of platform based ecosystems
  • can make predictions of future developments of digital businesses & platforms
  • provide proper argumentation for the solution path chosen in the assignment
Methodological Competence
  • are able to apply methods and models in relation to digitization to contemporary problems
  • are able to analyze and evaluate platform based business models
  • solve different assignments with relation to the the methods learnt
  • evaluate the developed solutions regarding its applicability and its reasonableness
Social Competence
  • work together to solve the assignments, communicate with each other and give support
  • evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
  • support other team members while presenting the results
  • tolerate different opinions and working styles
Personal Competence
  • participate self-initiated and act on one's own responsibility
  • recapitulate the contents of lectures, exercises and cases in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study
  • identify their own strengths and weaknesses
Requirements (formal)
Enrollment from WS23/24
These admission requirements:
  • To register for modules in the specialization, the modules Statistics, Business Mathematics, and English I must have been successfully completed.
  • In addition, the Strategic Management module must be successfully completed in order to register for the IME specialization.

Enrollment before WS23/24
Either the above admission requirements or:
  • To register for fifth semester modules, all modules from the first year of study must be successfully completed.
  • Elective courses are not taken into account for these regulations.
Module number:
6210800
Semester:
WS 26/27
ECTS Credits:
6
Courses:
56 L / 42 h
Self-study:
138 h
Scheduled Semester:
5