Geschäftsmodelle in Emerging Markets - Herausforderungen, Kompatibilität und Best Practices

Reference

Schallmo, D., Moser, M., & Brecht, L. (2012). Geschäftsmodelle in Emerging Markets - Herausforderungen, Kompatibilität und Best Practices. Marketing Review St. Gallen, 29(3/12), 52 - 59.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Leo Brecht

Professor - Technology and Innovation Academic Director MBA in Technology & Innovation - Technology and Innovation

Participating Institutions

Institute for Entrepreneurship Chair of Entrepreneurship and Technology

DOI

https://dx.doi.org/10.1365/s11621-012-0138-1

Original Source