Measuring commodities in B2B and their impact on innovation

Reference

Mahnke, T., Brecht, L., & Osswald, M. (2014). Measuring commodities in B2B and their impact on innovation. Paper presented at the The ISPIM Asia-Pacific Innovation Forum, Singapore, Asia.

Publication Type

Paper in Conference Proceedings

Staff Members

Prof. Dr. Leo Brecht

Professor - Technology and Innovation Academic Director MBA in Technology & Innovation - Technology and Innovation

Participating Institutions

Institute for Entrepreneurship Chair of Entrepreneurship and Technology

Open Repository