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Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

Reference

Schneider, C., Weinmann, M., & vom Brocke, J. (2015). Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. Paper presented at the Gmunden Retreat on NeuroIS 2015.

Publication Type

Paper in Conference Proceedings

Staff Members

Employee
Prof. Dr. Jan vom Brocke
Employee
Prof. Dr. Markus Weinmann
Employee
Dr. Christoph Schneider

Participating Institutions

Institute of Information Systems Hilti Chair of Business Process Management

Research

Online Choice Architecture
FFF-Funding Project
March 2015 until June 2017 (finished)
The aim of this research project is to learn to understand user behavior in online settings, in particular mechanisms associated with the presentation of choices in online contexts (referred to as ... More

DOI

https://dx.doi.org/10.1007/978-3-319-18702-0_12