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Combating the Influence of the Heuristic Thinking in Online Star Ratings: Preliminary Evidence

Reference

Weinmann, M., Schneider, C., & vom Brocke, J. (2017). Combating the Influence of the Heuristic Thinking in Online Star Ratings: Preliminary Evidence. Paper presented at the Gmunden Retreat on NeuroIS 2016, Gmunden.

Publication Type

Paper in Conference Proceedings

Staff Members

Employee
Prof. Dr. Jan vom Brocke
Employee
Prof. Dr. Markus Weinmann
Employee
Dr. Christoph Schneider