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The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

Reference

Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. Paper presented at the 50th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA.

Publication Type

Paper in Conference Proceedings

Staff Members

Employee
Prof. Dr. Jan vom Brocke
Employee
Prof. Dr. Oliver Müller
Employee
Dr. rer. oec. Roope Jaakonmäki MSc

Participating Institutions

Institute of Information Systems Hilti Chair of Business Process Management

Research

Enterprise Content Analytics
FFF-Funding Project
March 2015 until February 2018 (finished)
The aim of the project is to evaluate the applicability of data-analytics methods for analyzing unstructured content in enterprise contexts. As such, the project is located at the intersection of ... More

DOI

https://dx.doi.org/10.24251/hicss.2017.136