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Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores

Reference

Kucklick, J.-P., Kamm, M., Schneider, J., & Vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. Paper presented at the 53 rd Hawaii International Conference on System Sciences 2020, Hawaii.

Publication Type

Paper in Conference Proceedings

Staff Members

Employee
Prof. Dr. Jan vom Brocke
Employee
Dr. rer. oec. Michael Reiner Kamm MSc
Employee
Prof. Dr. Johannes Schneider
Professor - Artificial Intelligence and Data Science
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Participating Institutions

Institute of Information Systems Hilti Chair of Business Process Management Chair of Information Systems and Innovation

DOI

https://dx.doi.org/10.24251/hicss.2020.022