Referenz
Czinkota, M. R., Grossman, D., Javalgi, R., & Nugent, N. (2008). Foreign Market Entry Mode of Service Firms. Paper presented at the Annual Conference of the Academy of Marketing Science, Developments of Marketing Science, 2008 (Best Paper Award).
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Lehrstuhl für Internationales Management