Referenz
Vallaster, C. (2009). Entrepreneurial Branding: Living Authenticity During Times of Growth. Paper presented at the The 5th International Colloquium of the Academy of Marketing Brand (Corporate Identity and Reputation Special Interest Group), Cambridge, UK.
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship