Sustainable Brands: Religious Brands vs. Non-Religious Brands

Referenz

Lindgreen, A., Vanhamme, J., Maon, F., & Vallaster, C. (2011). Sustainable Brands: Religious Brands vs. Non-Religious Brands. Paper presented at the Eighteenth Annual International Conference Promoting Business Ethics, Manhattan campus of St. John's University, USA.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Internationales Management