Advancing relationship marketing theory: exploring customer relationships through a process-centric framework

Referenz

Hütten, A. S., Salge, T. O., Niemand, T., & Siems, F. U. (2018). Advancing relationship marketing theory: exploring customer relationships through a process-centric framework. AMS Review, 8, 39-57.

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Prof. Dr. Florian Siems

Einrichtungen

• Institut für Entrepreneurship

Original Source URL

DOI