Digitalization of Multisensory Collective Activity: The Case of Virtual Wine Tasting

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Referenz

Chandra Kruse, L., & Drechsler, K. (2022). Digitalization of Multisensory Collective Activity: The Case of Virtual Wine Tasting. Journal of Information Technology, 37(4), 341-358. (ABDC_2022: A*; ABS_2021: 4; VHB_3: A)

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Abstract

Wine tasting is a multisensory collective activity because it involves other senses in addition to sight and hearing. The importance of these multiple senses for wine tasting makes it more challenging to digitalize than other collective activities. We conducted an ethnography and used a semiotic analysis to explore the strategies to digitalize wine tasting session. In so doing, we examined how small artisanal winemakers and wine merchants in Austria, Germany, Liechtenstein, Luxembourg, and Switzerland moved their wine tasting sessions online to compensate for their lost key revenue streams during the global Covid-19 crisis. Based on our analysis, we present a typology of virtual wine tasting and illustrate how the approach to digitalize wine tasting evolved from a reactive approach to a more proactive one. We also identify strategies to digitalize wine tasting and characterize its social space. We discuss some avenues to regard virtual wine tasting as something more than just a digital representation of in-person wine tasting session by highlighting the mediating role of an information system. Finally, we propose some implications for digitalizing other multisensory collective activities.

Forschung

Digitally Multisensory: From Human-Like to Human-Centered Principles
FFF-Förderprojekt, Juli 2020 bis Juni 2022

Digitale Technologien sind in unserem täglichen Leben bereits allgegenwärtig, aber sie können noch mehr leisten, wenn sie in der Lage sind, über verschiedene Sinne mit ihren Nutzern zu ... mehr

Mitarbeiter

Einrichtungen

  • Institut für Wirtschaftsinformatik
  • Lehrstuhl für Informationssysteme und Innovation

DOI

http://dx.doi.org/https://doi.org/10.1177/02683962221096860