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Digital Nudging–Influencing Choices by Using Interface Design

Referenz

Schneider, C., Weinmann, M., & vom Brocke, J. (2018). Digital Nudging–Influencing Choices by Using Interface Design. Communications of the ACM, 61(7), 67-73.

Publikationsart

Artikel in wissenschaftlicher Zeitschrift

Abstract

Decisions are influenced by the environment in which the choices are presented. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways, even unintentionally, can “nudge” people to change their behavior in predictable ways. “Nudging” is a concept from behavioral economics that describes how even minor changes to decision environments (e.g., setting defaults) can influence decision outcomes—typically without the decision-maker noticing this influence. The more decisions people make using digital devices, the more the software engineer becomes a choice architect who knowingly or unknowingly influences people’s decisions. Thus, we extend the nudging concept to the digital environment, defining “digital nudging” as the use of user-interface design elements to guide people’s behavior in digital choice environments, and present a digital nudge design process to help online choice architects take nudging principles into consideration when designing digital choice environments like Web sites and apps.

Forschung

Online Choice Architecture
FFF-Förderprojekt, März 2015 bis Juni 2017 (abgeschlossen)

Im Rahmen des Forschungsprojekts wird das Nutzerverhalten in Online-Umgebungen analysiert. Ziel ist es, die Auswirkungen verschiedener Design-Mechanismen auf das Entscheidungsverhalten zu ... mehr

Mitarbeiter

Einrichtungen

  • Institut für Wirtschaftsinformatik
  • Hilti Lehrstuhl für Business Process Management
  • Digital Nudging

DOI

http://dx.doi.org/10.1145/3213765