Art:Seminar
Sprache:Englisch
ECTS-Credits:3.0
Lektionen / Semester:30.0 L / 22.5 h
Selbststudium:67.5 h
Modulleitung/Dozierende
- Dr. Roman Banzer
(Modulleitung)
- Claudia Schanza, MA
(Externer Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)Fakultätsübergreifende Wahlfächer (01.09.2014)
Masterstudium Information Systems (01.09.2015)
Masterstudium Finance (01.09.2015)
Masterstudium Entrepreneurship (01.09.2015)
Masterstudium Entrepreneurship und Management (01.09.2018)
Masterstudium Wirtschaftsinformatik (01.09.2019)
Bachelorstudium Architektur (01.09.2019)
Masterstudium Architektur (01.09.2019)
Masterstudium Entrepreneurship und Management (01.09.2020)
Masterstudium Finance (01.09.2020)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)
Beschreibung
Preventive procedures and strategies for organisations, corporations and authorities
Ziele
Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis
Lernergebnisse
Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis
Kompetenzen
Lehrmethoden
workshops
Literatur
Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236
Prüfungsmodalitäten
Grading
Rating of the portfolio
Minimum 80% attendance
Beurteilung
Grading
Rating of the portfolio
Minimum 80% attendance
Termine
Datum | Zeit | Raum |
08.02.2022 | 09:00 - 17:30 | Virtueller Raum |
09.02.2022 | 09:00 - 17:30 | Virtueller Raum |
10.02.2022 | 09:00 - 17:30 | Virtueller Raum |
05.03.2022 | 09:30 - 12:00 | Virtueller Raum |