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5406683: C12_International Marketing - Übung

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Semester:WS 22/23
Art:Übung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:15.0 L / 11.5 h
Selbststudium:48.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Beschreibung

Discussion of current international marketing topics as well as fields of study

Kompetenzen

    • recognize, understand and apply various international marketing approaches
    • consolidate and apply material presented in class
    • apply their scientific writing skills;
    • research and select appropriate literature;
    • develop specific research questions
    • recognize the importance of tolerance, empathy, and active listening in class and in team setting;
    • they demonstrate these skills and values
    • show initiative and curiosity as well as critically reflect on various issues

Lehrmethoden

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literatur

Implementation of recent literature from the international marketing area

Prüfungsmodalitäten

  • paper
  • presentation