Semester:SS 15
Art:Proseminar
Sprache:Englisch
Plansemester:6
Lektionen / Semester:15.0 L / 11.5 h
Selbststudium:78.5 h
Art:Proseminar
Sprache:Englisch
Plansemester:6
Lektionen / Semester:15.0 L / 11.5 h
Selbststudium:78.5 h
Modulleitung/Dozierende
- PD Dr. habil. Christian Marxt
(Modulleitung)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.10.2008)Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)
Beschreibung
The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics
- from strategy to product
- identification of customer needs
- ideation
- product development
- prototyping
- marketing
Kompetenzen
- See lecture technology and innovation management.
- The students are able to apply a product development process to a given problem.
- Understand the development process as team effort.
Lehrmethoden
Case based product/service design