5106696: C12_Product Design - Übung

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Semester:SS 21
Art:Übung
Sprache:Englisch
Plansemester:6
Lektionen / Semester:15.0 L / 11.5 h
Selbststudium:78.5 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Module

Beschreibung

The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics

  • from strategy to product
  • identification of customer needs
  • ideation
  • product development
  • prototyping
  • marketing

Kompetenzen

  • See lecture technology and innovation management.
  • The students are able to apply a product development process to a given problem.
  • Understand the development process as team effort.

Lehrmethoden

Case based product/service design

Prüfungsmodalitäten

  • term paper
  • presentation