5306689: C12_Innovation Lab - Übung

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Semester:SS 22
Art:Übung
Sprache:Englisch
Plansemester:6
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Beschreibung

A real-life case which is set up in cooperation with a company partner serves to apply knowledge on innovation management in a practical project. The developed solution should be scientifically sound and applicable in practice.

Kompetenzen

Lehrmethoden

Interactive exercise, real-life case, work in groups, cooperation with a company partner

Literatur

Trott (2013). Innovation Management and New Product Development, 5th ed., Pearson.
Ahmed and Shepherd (2011). Innovation Management: Context, Strategies, Systems and Processes, Pearson.

Prüfungsmodalitäten

  • term paper
  • presentation

Termine

DatumZeitRaum
04.03.202214:00 - 18:00H3
18.03.202209:00 - 17:00H1
01.04.202209:00 - 14:00AU
29.04.202209:00 - 17:00H1
13.05.202209:00 - 18:00H3

Prüfungen

  • PWW-BA-12_Innovation Lab - Übung (SS 22, in Bewertung)